MARKETING SPECIALIST - IT & B2B OUTREACH

Experience: 2-3 Years ( IT Sector Preferred )

Job Summary:

We’re looking for a dynamic Marketing Specialist with experience in IT-based B2B marketing and strong communication and presentation skills. The role involves developing and executing tailored marketing strategies to engage prospects and foster brand visibility in the UK market. This individual will work closely with our sales team, focusing on targeted outreach and building impactful connections. Ideal candidates are creative, proactive, and committed to exploring new strategies to enhance engagement and brand recognition.

Key Responsibilities:

• Develop and implement engagement tactics for prospect outreach, including personalized content and interaction strategies across platforms (primarily LinkedIn).
• Build connections within target networks, strategically interacting with key individuals to raise brand visibility.
• Collaborate with the sales team to create engaging content (newsletters, snippets, carousels, etc.) tailored to market trends and client needs.
• Conduct SEO and marketing optimizations to boost online presence.
• Research and propose innovative methods to connect with and nurture leads.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 2-3 years of experience in B2B marketing, ideally in the IT industry.
• Strong written and verbal communication skills.
• Experience in creating engaging content and conducting outreach on LinkedIn.
• Proactive, results-oriented, and adaptable to changing market dynamics.